Your story starts
with your name

It’s the opportunity to start a conversation and build a connection – leave a memorable first impression.

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Our small, specialised team of strategic thinkers and creative writers can help you uncover your story and develop a meaningful brand name for your business, product or service – one that feels true to who you are and connects emotionally with the people you want to reach.

We'll carry out phonetic and linguistic checks to ensure it’s clear and easy to say, sense-check it across languages and cultures, and make sure it’s available across the web – including next-generation spaces like Web3. Because without that, it can’t be confidently future-proofed.

Our
services

Name development

We’ll find the right words to tell your story.

Tagline creation

We’ll capture the core essence of your brand.

Domain name and trademark acquisition

We’ll protect your URL and secure your rights.

Our
pricing

Our pricing is flexible and transparent, so you know exactly what you’ll get and how much it’ll cost. It’s fair without compromising on quality, and everything is optional, so you can tailor the support to suit your needs.

Three name options

£900.00

Three tagline options

£300.00

Two top-level domain names

£80.00

One UK trademark (with free international search)

£410.00

Frequently asked
questions

How do we get started?

Before we get to work, we take the time to listen and learn; a couple of sentences on email, few routine questions, and quick follow-up chat to uncover more (if we think it's necessary).

What's the approach?

Our approach goes beyond creativity. We treat naming as a strategic decision, using structured naming frameworks to help develop names that people will connect with and talk about - you can find out more here.

How long will it take?

We know time is precious. Once we have all the necessary information, we’ll develop three strong name options within one week.

What are the payment terms?

To start any project, we usually require an upfront and non-refundable deposit of 50% or a purchase order for the full amount.

Why can’t I do it myself?

Doing what’s right is rarely easy. A name lacking in attention to detail and imagination can be detrimental to a brand’s image – it requires a strategic and creative skillset.

What’s the benefit of using The Naming Agency?

We evaluate positioning, tone, memorability, cultural context, and long-term brand potential. Because good naming is less about producing options and more about recognising the one that’s right.

Why not just use ChatGPT?

Naming requires context, judgement, and an understanding of language that goes beyond simply generating options. While AI can be useful for research, it can’t fully grasp nuance in the same way people can. That’s why we use structured naming frameworks – you can find out more here.

Does the name really matter?

Absolutely. It’s the primary element of a brand, touching every tangible and intangible aspect. Each letter, each word and each sound have an impact on the way people think and feel.

Who do you work with?

We're based in London, but we work with clients near and far – from local startups to global agencies and established businesses.

Do you have an example?

One of the projects we’re most proud of was naming our own holding company. We developed 62 Miles High – a reference to the Kármán line, the point roughly 62 miles above Earth where outer space begins. The name captured ideas of exploration and possibility, while giving us a distinctive narrative to build from – creatively and strategically.

Send us a
message

Whatever your story, this is a great place to start. Share some background information with us and we can take it from there – how does that sound?

Start a naming project